Let’s talk about supermarkets now. Tesco, more specifically. I have never stepped in one, but I have heart great things about the largest UK’s supermarket chain.
In my modest view, Tesco love technology. IT allows this supermaket to process and store data in a very effective way. Therefore, IT has brought Tesco a competitive advantage in logistics. Tesco is dedicated to provide food and other services (telecom, financial among others) for consumers. They have gigantic operations on line (second retailer after Amazon).
They integrated RTI (Sysrepublic Real Time Integrator) with Microsoft BizTalk and SQL servers. This integration has brought real time overview of the sales data from Tesco’s shops. This was rare when it comes to supermaket industry at the time they introduced in the supermaket industry. Tesco values so much IT that it appointed as it new CEO (starting as of March 2011), the head in the IT department, Philip Clarke.
Tesco takes advantage of data from its costumers stored on Clubcard loyalty membership program. So, it can monitorate the buying behavior of its consumers. So they can observe closer the seasonality of its products.
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